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What does Interactive Television (ITV) Mean?
Interactive television refers to technology where conventional TV services are combined with information services. Interactive TV’s aim is to provide the audience with an experience that is engaging.
Interactive television (iTV) is that the integration of traditional television technologies and information services. It’s a two-way cable system that allows users to interact with it via feedback information and commands. There is A box an integral component of an interactive television system. It may be used by the viewer to select the shows that they need to observe, see show schedules and provide options like accessing Web and email, as well as ordering goods displayed in ads.
The return path is the channel that is used by viewers to send informationback. This path can be created using telephone lines a cable or some other information communications technologies. The return path is a broadband IP connection.
Interactive TV enables various forms of interaction, such as:
Interactive TV raises levels by allowing user involvement and feedback. Additionally, it may become a part of a connected living space and be controlled using devices other than the control, like cellular phones and tablet computers.
However, when iTV is delivered through a remote aerial, there’s not any return path, and information can’t be sent directly back to the broadcaster. But in this scenario could be made possible with the support of application downloaded on the set-top box.
- Interacting with all the TV collection
- Interacting with the application material
- Interacting with TV-related articles
- Interactive TV solutions
- Closed-circuit interactive television
Interactive television can be known only as TV.
Interactive TV is similar to converged TV services, but should not be confused with it. Interactive TV is delivered through pay-TV set-top boxes, whereas TV services are delivered using Internet connectivity and services with the help of boxes like Roku or gaming consoles.