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What does SoLoMo Mean?
In order for search results to have local benefits that are accurate, they require information regarding local businesses. Great regional search results simply aren’t possible unless “local” really means is made apparent. This has proved to be problematic for browser-based lookup requests. However, as programs are driving an increasing amount of searches, this issue has disappeared because most programs have a larger arsenal of tools which let them determine precisely where the user is.
To understand SoLoMo, it is actually necessary to know. The first is that SoLoMo arose as a result of the prevalence of smartphones and tablets which integrate geo-location technology. The GPS technology incorporated within these devices provides more accurate geo results than the “IP mapping” approach required for home or office PCs. Additionally, big search engines are recognizing that there’s a large – and – untapped – niche in search. That is because there are a good deal more “mom and pop” operations on the market than companies with a national or international scope. When search engines started integrating more and more local effects they demonstrated how big the market.
SoLoMo, brief for social-local-mobile, refers to search engine benefits to some more mobile-centric version of the addition of entries that are local. SoLoMo emerged as a result of the expanding popularity of tablets, and provides neighborhood accuracy to search engine results than what’s available using a PC.
More Info On SoLoMo
The power of this SoLoMo approach is the integration of multiple channels. Though I have chosen examples to highlight those features, notice how all 3 elements are joined together developing a picture of a busy way of life, one which has been lived in community with other like-minded people.
The advantage to SoLoMo is having the capability to customize provides, coupons and deals for individual customers, either based on their shopping history with the store, or by means of their likes and shares on websites. Considering that 80% of users prefer local-based advertisements and 75% are more inclined to do it after seeing a community ad that is related — this presents a enormous chance for merchants to section their offers and reach customers with customized recommendations.
SoLoMo, nevertheless, it was of a group effort. Doerr, a partner in the influential VC firm Kleiner Perkins, has been operating on a presentation in the dining area of his Bay Area home in mid-2010 along with two other partners in the company: Bing Gordon, the former CEO of Electronic Arts, also Chi-Hua Chien, also a former partnership adviser at Accel Partners who aided drive that company’s early investment at Facebook.