Fulfillment describes the process of supplying a finished consumer product directly from a manufacturing facility to a distributor or end user without the finished product going back through the company that has created the product.

Fulfillment services yield returns by freeing up time and resources that can be better spent on more pressing concerns. By the nature of their scale and specialization, these services are extremely efficient in handling all steps of the fulfillment cycle, including receiving customer orders, configuring the products to order, and shipping and invoicing products to distribution outlets or end users around the world.