IFB Appliances used targeted WhatsApp marketing to skyrocket their extended warranty renewals by 80% across India. They achieved this by: Sending personalized messages with special offers to customers whose warranties were expiring (identified through CRM data). Making it easy for customers to opt-in and ask questions directly through WhatsApp. This resulted in a cost-effective way to boost customer engagement and sales.
Discover how AI is transforming loyalty programs in 2025 with real-time rewards predictive analytics and personalized customer experiences
