Common Mistakes in DLT Registration and How to Avoid Them

Nowadays, companies using SMS marketing need to register with DLT in order to guarantee the delivery of messages and comply with the regulations. However, many organizations encounter common DLT issues that delay approval and disrupt communication. Learning about these errors and how to avoid them can speed up the workflow and avoid needless delays. Continue reading the article for the necessary details.

What is DLT Registration?

Registration of Dedicated Ledger Technology (DLT) is a statutory requirement in India for enterprises that provide SMS services. It guarantees that only registered entities may send commercials, thus decreasing spam and fraud. The Telecom Regulatory Authority of India (TRAI) has mandated all businesses to register with telecom operators before sending out transactional or promotional messages.

Common DLT Regulation Mistakes and How to Fix Them

  1. Incorrect or Incomplete Business Details

One of the most common DLT regulation mistakes is the submission of incomplete or incorrect business information. Missing GST numbers, business addresses, and/or invalid company names can result in denials.

How to Avoid:

• Double-check all business information before submission.
• Ensure that the details match your official government-issued documents.
• Update any discrepancies before applying.

  2.Improper Header Registration

Headers (Sender IDs) are crucial for message authentication. Several companies fall into the trap of having generic headers or headers that do not meet standards, resulting in rejection.

How to Avoid:

• Select a distinctive and recognizable brand header.
• Ensure the header format complies with DLT guidelines.
• Register multiple headers if your business sends different types of messages (transactional, promotional, service-based, etc.).

   3. Non-compliance with Content Templates

DLT platforms necessitate the registration of message templates beforehand business. Errors such as mismatched variables, excessive promotional language in transactional messages, or incomplete details often cause rejections.

How to Avoid:

• Format message templates as per DLT guidelines.
• Clearly define placeholders for dynamic content.
• Avoid using promotional content in transactional messages.
• Test and validate templates before submission.

   4. Failure to Verify Entity Registration

If entity registration is not done correctly, then enterprises cannot go on with message broadcasting. Many fail to verify the process after submitting applications.

How to Avoid:

• Regularly scan your DLT portal for registration information.
• Keep in touch with the telecom operator if the verification is taking longer than usual.
• Ensure that all required documents are correctly uploaded.

   5. Inadequate Consent Management

Businesses must collect customer consent before sending promotional SMS. Reasonable consent documentation is often lacking and causing compliance violations.

How to Avoid:

• Implement opt-in methods e.g., web forms, app registration, or SMS verification.
• Maintain a secure database of consent records.
• Ensure that opt-out options are clearly communicated to recipients.

  6. Skipping Regular Compliance Updates

DLT legislation is always changing, and firms that are not proactive with regulatory knowledge are vulnerable to service outages or fines.

How to Avoid:

• Regularly check for updates from TRAI and telecom operators.
• Attend industry webinars or consult DLT compliance experts.
• It is configurable to any change in DLT registration or messaging rules.

   7. Ignoring Testing Before Sending Bulk Messages

Bulk messaging without preparation is commonly an exercise in failure as template failures or issues with headers occur.

How to Avoid:

• Send test messages to a small group before launching bulk campaigns.
• Monitor delivery reports to identify and fix any issues.
• Keep backup templates ready for quick adjustments.

Conclusion

Preventing the following pitfalls in DLT registration can lead to a more streamlined registration process and compliance with telecom regulations. Using correct data, appropriate file naming, recording consent, and being in constant touch with DLT requirements, companies can successfully administer their SMS messaging systems. A proactive strategy to DLT registration will reduce time wastage, avoid service interruptions, and boost the message deliverability, which can ultimately lead to successful implementation of an SMS marketing approach.